Episode 5
Preserving Privacy in the Global Information Economy: A Spotlight Series on Digital Identity

Ruby Zefo on Protecting Personal Data

Ruby Zefo

For the fifth episode of ‘Identikit Sequent X’, host Michelle Dennedy welcomes Ruby Zefo, Uber’s first Chief Privacy Officer, to examine the future of a consent-based economy and how consumers can take back ownership and control of their personal data and digital identities.

Ruby believes that privacy and security work best together as a dynamic duo — optimizing both when possible, and when one must sacrifice for the other, understanding all considerations in context. Her team’s mission is to drive Uber’s efforts to be a trusted steward of users’ personal data in every market where Uber operates. She is also co-chair of the Women at Uber Employee Resource Group. Prior to joining Uber, Ruby was a Vice President at Intel Corporation where she served as Chief Privacy & Security Counsel, Group Counsel for the Artificial Intelligence Products Group, and Group Counsel for Intel Security.

Hosted By

Michelle Dennedy

Sponsored by

Ranting on the inadequacies of our systems and riffing on ideas for how to solve them …

SmarterMarkets™ brings together the icons and entrepreneurs of technology, commodities and finance to examine how market systems can be redesigned and improved to address the most important challenges of our time.

Ranting on the inadequacies of our systems and riffing on ideas for how to solve them …

SmarterMarkets™ brings together the icons and entrepreneurs of technology, commodities and finance to examine how market systems can be redesigned and improved to address the most important challenges of our time.